Brightmore is an independent coffee roaster based out of San Francisco, California. They strive to not only offer the highest quality of coffee blends, but to make a difference in the world while doing so. They specialize in crafting unique bright coffee flavors—fruity, nutty, and spicy notes. All the while, giving back to local charities and organizations.

An identity was developed to evoke Brightmore’s bright product and personality. A custom wordmark, warm retro tones, simple typography, and flexible patterns make up the core of the visual system—serving as a platform to help Brightmore make a brighter world, one cup of coffee at a time.