Amped is a family-run business that started in a garage with a big dreams and a love of motorsports. As the first and only licensed dealer of Talaria and Sur-Ron bikes in the USA, they take thrill, good times, and connecting in the outdoors, and makes them accessible to all.

A design system was born that houses Amped’s determined spirit and pulls inspiration from tangible elements—trails, treads, hills, forks, electric currents, sparks, and rippling race flags. The triad of strokes found in their logomark offers visual harmony, while intentional choices of asymmetry within the details of the mark provide technical balance and organic flow. A cooly composed color palette, active typography, and structured patterns round out the system. Amped’s spirited design, infused with modern energy, revolves around memorable experiences, motion, and the idea that adventure is for everyone.

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Project was created as a designer at Bondir.