What began as a little farmhouse at the turn of the 19th century, The Parry Lodge has observed years of a changing world from its vantage point on historic Highway 89. From promoting scenic tourism to hosting Hollywood film companies to embracing unmatched hospitality, The Parry established itself as a true gem of the West. After recently being purchased by new partners, it was in need of a renewal executed with the same care, attention, and dedication it has enjoyed throughout its history.

Inspiration was taken from old ledger books, historic signage, original antique photography, and the natural landscape. A timeless identity was crafted for The Parry Lodge that combines bold simplicity, striking muted tones, and distinct details. A tonality was defined that evokes historic prestige and respect without resorting to glitter and glam. The Parry’s revitalized identity embraces its eclectic nature, classic authenticity, and charming timelessness.

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Project was created as a designer at Bondir.